What Film Mag You Ask?

I have chosen to have our film published into the Film magazine 'Sight and Sound': there are many reasons for this. I believe that 'Sight and Sound' is the most well known and biggest film magazine that deals with independent movies like ours. Our film would get good coverage and attention from audiences; 'Sight and Sound' sometime deals with Hollywood mainstream films such as "Inglourious Basterds", this shows that the magazine do have a good budget and wide experience in the film industry. I believe that our film could make it to the front cover as 'Sight and Sound' enjoy new raw talent film makers and would jump at the idea of a horror film made by Amateurs. I have read 'Sight and Sound' and I find it easy to read, the articles are well written and to the point, using understandable language and I can tell that its a magazine that loves film and wants to show them off and "advertise" them in their mag.

After looking at 8 'Sight and Sound' covers I have discoveredthat the layout for the magazine consists of one main image taking up the whole cover - the image also consists of just one person, usually either an actor or director, e.g (David Lynch, Johnny Depp). The image
of the actor is usually of them in costume from their role in the upcoming film or an actual image of the actor in the film, E.g Johnny Depp in both 'Public Enemies' and 'Charlie and the Chocolate Factory'. The picture of the director is usually just them looking at the camera with their namesnext to them (Quentin Tarantino, David Lynch) so people recognise them. The text of a 'Sight and Sound' magazine is minimal, usually just the title of the main article in big colourful bold letters stretched along the bottom, and a sentence underneath backing up and explaining the main title; there is usually text going down the left side (flagging up other articles in the magazine), interviews, reviews or whatever else might be in the magazine. The barcode and title have been placed top left and right hand corners respectively in recent 'Sight and Sound' magazines as shown above- however in earlier additions the bar code was bottom right.In all the magazine I've looked at the main title 'Sight and Sound' has always been on a yellow square block in black writing placed at the top left corner of the magazine. This makes the magazine title stand out as its the brightest thing on the cover.
The target audience for 'Sight and Sound'is for people who have a lot or at least a good working knowledge knowledge of film and the film industry as the content of the magazine uses many media terms that not everybody will know. I would say its aimed at older people, maybe 18 upwards and anyone who is interested in film. The way it is a subscribtion based magazine shows that only people with film interest would want to subscribe. The fact that 'Sight and Sound' is still popular and has stayed in business for so long, shows that there are still manyof keen film lovers out there in the UK.

Sight and Sound Magazine Research


It was first published by the British Film Industry in 1932.
It is a monthly issue magazine.
Sight and Sound is a subcription based magazine, you can not buy issues in stores.
Previous editors: Gavin Lambert, Penelope Houston, Philip Dodd and currently by Nick James.